cover girl
DECEPTIVE ADVERTISING

How they trick us.


by:
DAZZLES IN GREEN
ongoing

Those aren’t real eyelashes.

False advertising or deceptive advertising is the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers."

Cover Girl Deceptive Advertisement

false advertisement

This ad from 2012 is featuring heavily made up actress Sofia Vergara. The ad is for long-lasting mascara that gives “big volume”, but the model wears false lashes. Cover Girl is advertising product that cannot deliver what it promises - one needs false eyelashes to get that look. Sofia Vergara knew that she was wearing false lashes, yet she took money from them for false advertising. She is an accomplice.

author
Dazzles in Green is an educator, journalist, environmentalist, vegetarian and avid cyclist. She holds a master's degree in anthropology.
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