THE WORLD OF ADVERTISING

Oh, Oh, Oh—Oh, No, Ozempic!

ozempic
author   by KIMBERLY RIPLEY   2018

Alas, the pharmaceutical companies are filling consumers with what I like to call earworms again—those repetitive chorus lines of songs from days gone by that won’t leave your head once you’ve heard them.

The latest is called Ozempic, another drug for managing type 2 diabetes, and the ad boasts both an earworm and actors for whom viewers feel a deep sense of embarrassment for what they’ve been paid to do.

A band called Pilot had a hit song in 1975 called “Magic,” and it is this that’s been rehashed more than 40 years later—not with a backdrop of shaggy-haired singers, but with a bevy of astonished-faced actors feigning intrigue with this new drug. It’s by far one of the most annoying drug jingles to air yet.

In the 70s, this wasn’t all that bad.


In 2018, however, it is ghastly.

It’s plain to see that not only does Ozempic want us to believe they’ve got the ultimate medication for diabetes, but that everyone who takes it will feel hip and groovy—just like they did in 1975.


Is it working? I can’t answer with regard to Ozempic. I’m not diabetic and I don’t know anyone in my immediate family or circle of friends that I can ask. What’s not working, however, is that song. Even worse are the looks on the actor’s faces as they exclaim the opening word to the chorus line, repeatedly throughout the ad.

“Oh!”

Does the mere word make you want to scream, too?

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author
Kimberly Ripley is a freelance writer and published author from Portsmouth, New Hampshire. Married with five grown children, her favorite title is that of “Nana” to Lilly and Aiden. In her spare time, Kim enjoys traveling to her second home in Fort Myers, Florida, where she hangs out on the Sanibel Island shore collecting seashells and walking in the soft, white sand. You can find her work in at least 16 editions of Chicken Soup for the Soul as well as in American Profile, USA Today, Fort Myers Magazine, Gulf Coast Woman, and several other print and online publications.

 

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